Petfood Forum Guide - 2019 - 10

TOPICS AND SPEAKERS
his consulting company in 2013, after serving as
manager of pet foods and nutrition for J.E. Mondou
Ltee (the largest pet product retail chain in Quebec,
Canada) for more than eight years, plus 13 years
as the technical services manager for Rolf C. Hagen
Inc. and Hagen Pet Foods Inc. He also had previous
roles with Ralston Purina Canada (Chow Division)
and Hill's Pet Nutrition.
Johnston's nearly two decades
with Champion began with
Champion Feed Services Ltd.,
the original parent company of
Champion Petfoods. In his current
role, Johnston oversees product development and
is involved in planning future product strategy in
partnership with Champion's marketing leadership.
He's initiated new design thinking processes within
the innovation group to ensure rapid innovation
prototyping and iterative thinking; and oversees
Champion's comprehensive research portfolio.
Johnston is a graduate of Harvard Business School's
Executive Education program Strategy: Building and
Sustaining Competitive Advantage, and earned his
bachelor's degree in agriculture from the University
of Alberta, concentrating in animal science and
nutrition.
Mayabb is a veterinarian with both
private practice and veterinary
industry experience. He currently
serves as the vice president of
corporate affairs and chief veterinary officer for Royal Canin USA. Mayabb manages
a team that builds relationships with pet owners,
veterinarians, veterinary specialists, regulators,
government officials and non-profits to share knowledge and build the company's reputation as thought
leaders. He also serves as the veterinary voice for
the U.S. business and represents the company in
both internal and external forums on pet health and
nutrition. He continues to do relief work in a small
animal practice in St. Louis, Missouri, and is also an
event volunteer at the Animal Protective Association
of Missouri. Mayabb graduated from Murray State
University with a degree in chemistry and earned
his DVM from the University of Missouri College of
Veterinary Medicine.
10

2019 Petfood Forum

1:45 p.m.-2:55 p.m., Room 2505
The future of pet food and its consumers
What will the pet food industry and market look
like in 10 to 20 years? You can't assume the
market will be based on the same issues as they
are today or take anything for granted. Coping
with unprecedented future paradigms will be a
challenging constant. New realities will redefine the
sets of rules in the industry, such as sustainability
of raw materials including ingredients, as well as
manufacturing and processing changes or new
discoveries in nutrition. In addition, new business
models will appear; how might they prove their
worth? And, in a global market like pet food that is
almost saturated, what impacts will new products,
processes, packaging and pets have; will they
create new markets? This panel will share their
predictions and insights on these questions, plus
more. Panel members include Marcel Blok, owner
and founder of Change Stranamics; Maria Lange, director client consulting for Nielsen; Paul McKeithan,
head of digital services for Bühler Group; Sandy
Robins, a multi-media pet lifestyle consultant; and
Mariana Rossoni Serao, Ph.D., assistant professor,
Iowa State University.
Blok has more than 35 years of
experience in the pet industry in
senior and top positions, including
as the founder and first president
of Iams International, interim
managing director for a food processing company in
the Netherlands and as consultant to top U.S. and
European industry leaders as well as family-owned
companies. He founded Change Stranamics in
1995. With clients in Australia, China, Russia,
Europe and Brazil he keeps heavily involved in the
industry, including matters ranging from setting up
new businesses, designing strategies, establishing
strategic alliances and M&A. Blok has a degree
from the Rotterdam Business School.
Over the past eight years (leading
the pet business at GfK for seven
years), Lange has specialized in
consumer understanding and using
those insights to help drive decision making with a specific focus on pet. Lange also
leads a team of consultants in the pet vertical that

explores emerging trends and industry challenges
across pet categories and brands with the goal of
helping clients and associates understand emerging
trends in this dynamic space. Lange regularly
speaks at major industry conferences in North
America such as Global Pet Expo, SuperZoo and
Petfood Forum. She holds a degree in International
Culture and Business Studies from Universität
Passau in Germany.
As a young man, McKeithan
helped his father start a
nursery-age pig farm, and that
entrepreneurial spirit never left.
He started his career at Bühler
as a mechanical engineer focused on helping food
manufacturers optimize their process by creating
a new Bühler unit focused on field consulting. He
then moved into product management and business
development as vice president of the global sales
group. Now, McKeithan leads the group to help
customers reach sustainable energy saving and
reduce waste with digital transformation. This
entrepreneurial spirit and change coaching is his
true passion, and he enjoys being part of this digital
industrial revolution.
Robins is a multimedia pet
lifestyle expert, published author,
pet industry spokesperson and
influencer. Her work focuses on
the latest trends and innovative
ideas that can improve pets' health and well-being,
and ultimately enhance the human-animal bond.
Robins is the author of "The Original Cat Bible"
and "Fabulous Felines: Health and Beauty Secrets
for the Pampered Cat," as well as many articles
and columns in media such as MSNBC.com, Today.
com, Zillow.com, Pet Age, Catster, Westways and
Consumers Digest. She has served as a spokesperson for Petco, American Airlines and Motorola,
worked as a pet safety advisor for Toyota and did
a monthly pet segment on the Weather Channel.
Robins has received the Excellence in Journalism
and Outstanding Contribution to the Pet Industry
Award presented by the American Pet Products Association and was named by Pet Age as A Woman of
Influence in the Pet Industry.

#petfoodforum


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Petfood Forum Guide - 2019

Table of Contents for the Digital Edition of Petfood Forum Guide - 2019

Petfood Forum Guide - 2019
Topics and speakers
Student research abstracts
Exhibitor profiles
Sponsors
Corporate profiles
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